The awareness is building on it,” CEO Rebecca Styn told Cruise Industry News. Typically, when they’re actively looking for non-alcoholic options, they’ll know to look for us,” added Styn. As for distribution, the company uses Apollo for Royal Caribbean and Virgin. Looking ahead, Styn doesn’t expect non-alcoholic options to replace alcohol entirely – nor does she think they should. The non-alcoholic options allow you to enjoy the ritual of a drink without necessarily the aftereffects of a drink.”