For the 2026 edition of its annual Big Fries Day campaign, the company released, through the McDonald’s App and McDonald’s Mall mini program, the oversized Big Fries Backpack, which celebrates both the brand’s signature fries and the creativity of its fan community. Fries-carton pockets on either side let wearers snack while walking; a dedicated holder keeps ketchup packets within reach, and an oversized receipt hangs from the bag to complete the oversized takeaway illusion. The release forms part of McDonald’s twelfth annual Big Fries Day, a campaign built around a Chinese linguistic coincidence. ‘This time, we used the theme of Big Fries Day to turn the giant fries box, takeaway bag, and receipt into a new story. McDonald’s China releases a limited-edition giant fries backpacka dedicated compartment stores McDonald’s ketchup packetsthe backpack reimagines McDonald’s takeaway packaging as a wearable accessoryoversized golden arches wrap around the front of the backpackthe backpack includes side pockets shaped like McDonald’s fries cartonsinspired by Daomeidan’s fan-made conceptproject info:name: I Love Big Fries Day Limited Edition Big Fries Backpackbrand: McDonald’s Chinaconceived by: Daomeidan