She made several attempts to block the breakup content, she said, but it continued to reappear. Not everyone has a bad experience with breakup content on social media. Jason Salem, who is in his late 20s, said the breakup content he watched, primarily on Instagram and YouTube, was “totally addicting.” Guenther said that there was a lot of helpful breakup content on TikTok, including from professional breakup coaches or users posting about their personal experiences. “I feel like the less qualified you are, the better your breakup content tends to be,” he said.