Some eras really do make a comeback, and Marketing Mix Modelling (MMM) is one of them. In the 1960s, Marketing Mix Modelling was created to provide businesses with a numerical interpretation of the success of their marketing strategies. Select modelsRegression analysis, time series analysis, and machine learning algorithms are all popular Marketing Mix Models to use. Stay up to date and keep using evolving and existing data models and techniques to navigate the increasingly complex marketing world. Sources:• Marketing Mix Modelling: A Complete Guide – GeeksforGeeks• The Current State of Marketing Mix Modeling – Ipsos MMA• Decoding Marketing Mix Modeling: A Complete Guide | DataCamp• Why Marketing Mix Modelling is Making a Comeback – STRAT7• Marketing Mix Modeling Is Back — And This Time It’s Running the Business – Advertising Week• Marketing Mix Modeling Is Coming Back | QRY