What that forward-planning and successful business does for Tottenham will be clearer at the end of the season. They have consolidated their position as a WSL club and have enough off-field resources to start building towards European football. Their investment and growth has been a catalyst for Spurs, who know they cannot be left behind in a period when transfer fee records are constantly being broken. Vinai Venkatesham also joined as chief executive officer from Arsenal in April 2025 and was crucial in their women's team's success, something he hopes to emulate at Tottenham. Spurs had an average attendance of just 1,734 in the WSL last season - a figure that factored in higher-attended crowds at sporadic matches at the main stadium.