Gianni Infantino is billing it as the democratisation of football. The big selling point, according to Infantino, is $40m (£30m) in funding given to all Fifa countries to "develop the game" once the deal is finalised. This is the boldest move Infantino, an administrator who views himself as a world leader on par with presidents and prime ministers, has made in the decade since he became Fifa president. If Fifa pushes the plan through, he will have consolidated his power for the long-term future and made investors wealthy along the way. So why exactly does Infantino feel powerful enough to enact something so controversial, and what could the consequences be?