AboutInk Emergency is a brainrot meme format based on an advertisement for the Epson EcoTank printer that begins with former basketball player and sports analyst Shaquille O'Neal (Shaq) looking at the ink in a printer and saying, "Ink emergency!" OriginOn July 14th, 2026, the epsonamerica Instagram page posted an advertisement for the Epson EcoTank printer that gained about 115 likes in two weeks. On July 22nd, TikToker @lts_huey posted a brainrot edit of the ad, which edits in clips from other brainrot memes like the Sheldon Lee Cooper You Dog meme and the I Am An Architect meme, garnering over 124,000 views in a week. SpreadShaq's Ink Emergency meme continued to spread on TikTok throughout late July 2026. On July 24th, 2026, TikToker @larpscapes posted a brainrot edit based on the clip that gained over 379,000 views in five days.