PT USC Annenberg School for Communication and Journalism (ASC), ASC 207Join us for a conversation with Zoé Zeigler, Head of Marketing at LA Metro. Zoé is an award-winning marketing leader with more than 15 years of experience helping Fortune 500 companies and high-growth startups build culturally relevant brands while driving measurable business growth. She has led brand transformations and integrated marketing campaigns for organizations including Chase, Toyota, Teen Vogue, and Square. Today, Zoé serves as Head of Marketing for LA Metro, where she leads culturally relevant marketing initiatives and strategic preparations for the LA28 Olympic and Paralympic Games, following her leadership of marketing and product delivery for the 2026 FIFA World Cup. Previously, she was Vice President of Global Brand and Integrated Marketing at Square, overseeing global brand positioning and integrated campaigns.