| BY Adam Shaw |UNIBIC has launched a new spot for Swaadesi Biskut, celebrating India’s instinct for spontaneous conversations. Created by Theblurr, the film introduces ‘A Biskut Moment’, the pause when the biskut comes out, and the conversation gets even better. Swaadesi Biskut becomes the cue to pause, bring out the chai and biskut, and create the perfect atmosphere for banter, bringing alive the campaign tagline, “Chai, Gupshup aur Biskut.” The moment is introduced as “A Biskut Moment,” reinforcing the brand’s role in making everyday conversations more enjoyable. With ‘A Biskut Moment,’ we wanted Swaadesi Biskut to own this occasion.