| BY Adam Shaw |Omnicom Media agency UM mobilised its APAC teams for Impact Day 2026, the agency’s annual day of giving back to local communities. Whilst 9 July marked UM’s Global Impact Day, teams across ten Asia-Pacific markets extended their commitment to community impact throughout July and beyond, demonstrating that meaningful change requires sustained, purposeful action. Raveena Udasi, Executive Director, Client Success, UM APAC and Regional Impact Day Lead, said: “For us, Impact Day is so much more than a day of service. UM Impact Day 2026 demonstrates UM’s commitment to creating visible, tangible outcomes that matter. Susan Kingston-Brown, Global President, UM, said: “Impact Day has always been one of my most cherished days in the UM calendar, and one that makes me so proud to lead this organisation.