“The Meta outage highlighted how deeply embedded digital platforms have become in day-to-day business operations,” says Hartley. In addition to channel diversification, robust data management practices are a foundational element of digital resilience. Hartley notes that digital resilience should not be viewed solely as a defensive measure. “Digital resilience is not only about managing risk; it’s about building a business that can adapt, recover and continue to grow in a rapidly evolving digital environment. Those that invest in digital resilience are better positioned to protect revenue streams, strengthen customer trust and support long-term sustainability and growth.