Netflix has appointed Kumar Kanagasabapathy as director of brand partnerships for Asia Pacific. Kanagasabapathy has served as chief strategy officer at IPG Mediabrands APAC, a role he took on in January 2025. Prior to joining IPG Mediabrands, Kanagasabapathy held senior strategy roles at MediaCom, Horizon Media and Maxus in Los Angeles. The company is also investing in AI-powered advertising tools, contextual targeting and audience planning capabilities as it positions itself as a larger player in the global advertising market. Related articles:Netflix sets guardrails for AI use in content productionHow SKIMS turned a Netflix character into a brand campaignFerrero and Netflix reimagine Wonka for a new generation