The banking group shared the new strategy which will come into effect from 2027 when the previous five-year plan under chief executive Charlie Nunn comes to an end. This was driven by increased income and more controlled business costs, while customer lending and deposits increased over the period. provide services we’ve never been able to provide,” he said. More recently, Lloyds decided to scrap the Halifax brand and change it to Lloyds. “This ensures the group is well placed to launch our new strategy, Accelerate 2030, from a position of strength.”