Health influencers are embracing fibermaxxing — an obsession with gut health — along with gadgets and apps that promise to monitor it. There’s looksmaxxing, ballmaxxing... and now fibermaxxing, which has turned fiber into the new protein amid growing interest in gut health. “The bathroom stands as an untapped hub of vital health data and information. Hannah Marriott, also writing in The Guardian, says “a fascination with faeces — or stool-gazing as it is sometimes known — is burgeoning on the internet." Frequency is not a good indicator of gut health either: you can go every day and still be constipated.