In the Good Housekeeping Institute Beauty Lab, new mascaras seem to cross our desks almost every day, from drugstore to luxury and indie brands, in every shape, size, and color you can imagine. After a decade of Lab testing and trying nearly every new launch ourselves, we can confirm hat they are not all created equal. Our top picks:Best Overall: ​​ Best Value: ​​ Best for Length: ​​ Best for Volume: ​Add Good Housekeeping as a preferred source in your Google search results. Add to Google settingsThe GH Beauty Lab regularly tests mascaras to find the best on the market. ✔️ 10 years testing mascaras✔️ 799 testers✔️ 97 mascaras tested✔️ 6,668 tester survey data pointsWe know that when it comes to mascara, seeing is believing: Check out the GH Beauty Lab testing data and photo evidence behind our best mascaras from a decade of testing, below.