For many families, the first shock after a doctor’s consultation is not the prescription, but the bill for diagnostic tests. In such a setting, the call for price regulation is not merely administrative. Diagnostic tests are no longer a luxury add-on to treatment; they are the foundation of modern medical care. Regulation must also distinguish between essential diagnostic services and premium offerings, so that patients are not overburdened for basic care. Price regulation is therefore not just desirable; it is overdue for a long time.