I’m talking about fragrances that feature fresh vegetable notes, like rhubarb, carrot, cucumber, basil, bell peppers, and green tomato. They offer us something fresh while still being “juicy, fun, and natural,” like the vanilla-forward scents consumers love, and the numbers appear to agree: According to data from Spate, vegetable scents are on the rise. Specifically, Sichuan pepper, beet juice, cucumber, beetroot, and green tomato have grown year over year in popularity, which directly aligns with Nicolai’s predictions and, selfishly, my ideal scent palette. Brands have been responding to the demand by experimenting with the ins and outs of the vegetable garden, both in the home and personal fragrance categories. More recently, in 2026, Le Monde Gourmand collaborated with Los Angeles-based Italian restaurant Jon & Vinny’s to create Tomato Bébé, a tomato scent so realistic that I tricked myself into believing I was, in fact, wrapped up in a vine upon first spritz.