The 2026 campaign figures to be a critically important one for Buffalo Bills wide receiver Keon Coleman, and general manager Brandon Beane already likes what he's seen. "I think back to when I was 21, 22, there's things that I [feel like], gosh I probably should've done that a little bit better. Buffalo appeared to make Coleman a key part of its future aerial attack when it selected him with the No. "I'm very proud of where Keon is," Beane said Wednesday. Coleman knows how important this season will be for his overall NFL outlook and told reporters in May, "for me, it's make or break.