The proposal, which was for a kiosk outside Costa Coffee on Windsor Road in Penarth, included an illuminated digital screen and an integrated defibrillator. Concerns were raised about the impact of the advertisement element on the Penarth Conservation Area, with the display described as being visually intrusive and out of character with the surrounding environment. Plans for the kiosk included an illuminated digital screen and an integrated defibrillator (Image: VoG Planning)The digital screen, which would have measured 1.635 metres by 0.925 metres, was part of a communications kiosk previously refused under a separate application. Planning documents highlighted the importance of preserving the area’s character, referencing Technical Advice Note 7 and the Penarth Conservation Area Appraisal and Management Plan. Planning documents read: "Signage and advertisements within Penarth town centre [should] respect and reinforce the traditional character of the retail centre and wider Conservation Area."