One of the most eye-catching statistics from this year is, for the first time, Brits are more likely to opt for Netflix than the BBC. For Netflix to pull ahead of the BBC, given all of its structural advantages, speaks volumes about how the broadcasting landscape has changed. The data also reveals some sharp divides between age groups, with Netflix becoming the default choice for 25 to 34-year-olds. In fact, the data shows the number of minutes watched on YouTube has doubled since 2022. Part of that is down to the number of over 75s who are abandoning traditional TV in favor of the platform.