Dr. Jim Goodnight/SAS CEO and Founder: A lot of companies are using it that you may not be aware of. Dr. Jim Goodnight/SAS CEO and Founder: Manufacturing is also a big user, mainly for forecasting. Dr. Jim Goodnight/SAS CEO and Founder: We saw the need for more technology to be used in the classroom. Dr. Jim Goodnight/SAS CEO and Founder: Right now, generative AI has taken over classical AI. Dr. Jim Goodnight/SAS CEO and Founder: We're adding a lot of generative AI features to SAS.