With fewer films being made, the rise of AI, and prolific Internet content creators, movie stardom and those massive star salaries are under siege. Forbes reporter Matt Craig tells us, “It is still a very, very good time to be an A-list movie star or director or producer.” Craig said Scarlett Johansson scored a massive mega million-dollar deal for “Jurassic World Rebirth.” Meanwhile, Brad Pitt banked an estimated $35 million for his race thrill ride “F1," plus a box office bonus. And often times he does movies in order to get publicity in order to grow his personal brand.”