As part of this campaign, King Arthur Baking Company brings attention to one of America’s oldest and most enduring crafts: baking. Founded in 1790, King Arthur Baking Company has grown alongside the United States itself. King Arthur Baking Company’s story reminds us that baking is more than just nourishment. About King Arthur Baking CompanyKing Arthur Baking Company is one of America’s oldest baking companies, founded in 1790. Rooted in heritage and guided by a people-first culture, King Arthur Baking Company works to make baking accessible, meaningful, and sustainable for generations to come.