Many storylines came about from Luke Fickell’s appearance at Big 10 media day, with the majority of them — surprisingly — being positive. https://t.co/ig1rZs7nEr — Wisconsinsane® (@wisconsinsane) July 29, 2026As for the fans' reactions, many were skeptical. It wasn't just baseless claims that Fickell latched onto either, as he cited the ways in which he has turned the program around. Whether it's right for expectations to be a season that lands the Badgers firmly in the top 25 or not is a conversation in and of itself, but at the very least, Wisconsin fans can expect positive change. But until the first kickoff on Sept. 6, Wisconsin fans have every reason to believe that things are indeed moving in the right direction.