UEFA warned that football governance is not a marketable asset and denouncing the lack of transparency over the deal’s economic benefits. UEFA and international fan associations have rejected FIFA President Gianni Infantino’s proposal to create “FIFA Forward Enterprise,” a private entity that would commercialize the management of the World Cup and Club World Cup. The plan would effectively transfer administrative control of the world’s most-watched sporting event from the public, institutional governance model to private corporate structures. RELATED: UEFA Limits VAR Interventions for Upcoming Season After World Cup ControversyUEFA’s response was swift and categorical. The World Cup 2026 -hosted across the United States, Mexico, and Canada with 48 teams for the first time- generated a record $15 billion in revenue, according to FIFA’s own figures.