Start With a Clear Visual HierarchyA successful storefront display should communicate its most important message first. Use Color Contrast StrategicallyColor choices can determine how quickly a storefront message catches the eye. For large storefront graphics viewed from farther away, letters should be significantly larger than those used for close-range window signage. Instead, the most important message should be recognizable from far away with additional details becoming clear as the viewer approaches the storefront. By combining strong visual hierarchy, effective color contrast, appropriate sizing, and coordinated messaging, retail businesses can make better use of their street-facing spaces.