For example, many shoppers would happily pay $100 for a product with free shipping instead of paying $92 plus an $8 shipping charge. Someone Always PaysDespite the name, free shipping isn’t free. Shipping Companies Aren’t Working for FreeIt’s easy to assume courier companies benefit from the rise of free shipping. Customers who receive free shipping often expect free returns as well. Credits: Business News DailyIs Free Shipping Sustainable?