“I think it comes down to common sense, and it makes life a lot easier,” Emme said. “We had a family member who once said that ‘common sense is a gift, not a given’, and we’ve been blessed with the gift of common sense. Since 2018, the NutraIngredients NutraChamp award has honored individuals who have made a lasting, transformational impact on the nutrition and dietary supplement industry. Jim Emme, on May 1, 2014, after being names CEO of NOW Health Group ((NHG))Over the last 30 years, Emme has been the steady hand behind the scenes—first overseeing operations, then serving as president and, since 2014, as chief executive officer. “Jim has left his fingerprints all over our business, he is a very hands-on manager,” Richard said.