A new app-based phone company is making a strong statement in their first national campaign, enlisting the legendary comedic actor Katt Williams as a spokesperson and using music from the late Nipsey Hussle in their first ad. TextNow is an app-based service – users can download the app, create an account and choose their number and instantly activate their service on the company’s 5G network. Founded in Waterloo, Ontario in 2009, TextNow is the country’s largest app-based phone service which also has offices in San Francisco, California. TextNow launched its first national campaign, aptly titled “Way Too Smart To Pay Dumb”. The commercial features Williams against an urban backdrop, setting the tone early by remarking, “Man, it feels good to expose these fools.”