A lot of celebrities claim to be booked and busy, but nobody is taking the cake in 2026 quite like Zendaya. As if running around the world on global press tours wasn’t enough, she’s adding another brand to her ambassador stable: Prada Beauty. Now her and hubby Tom Holland are both not only costars of The Odyssey and Spiderman: Brand New Day, but Prada fragrance faces. Her new Paradoxe Sweet Chemistry campaign mirrors her chameleonic red-carpet energy, seeing her embody two unique looks and succinctly capturing what makes Zendaya Zendaya, as she says herself: “Never the same, always myself.” While we can’t begin to predict what she’ll wear, we know she will leave a delicious Paradoxe scent wherever she goes.