WTTC Unveils Seven Principles to Turn Tourism Growth into Shared Prosperity

The World Travel & Tourism Council has unveiled a new global framework to help destinations manage tourism growth sustainably. In its new policy brief, Destination Stewardship: Creating Value for All, released today, WTTC outlines seven practical principles designed to help destinations manage tourism proactively rather than reactively. A New Framework for Destination StewardshipDestination Stewardship: Creating Value for All | WTTC Research Hub This policy brief summarises destination stewardship best practice along seven principles. Hawaii’s tourism strategy was developed through extensive community consultation, while Singapore’s Tourism 2040 roadmap engaged more than 700 stakeholders to align tourism growth with broader urban planning objectives. Managing Growth, Not Limiting ItThroughout the report, WTTC argues that tourism growth itself is not the problem.