The Brief The race for Arizona governor is heating up as incumbent Katie Hobbs and challenger Andy Biggs launch multiplatform media campaigns focused on affordability. What we know:Incumbent Katie Hobbs and challenger Andy Biggs are pouring millions into new ad campaigns hoping to win votes this November. Both the Hobbs and Biggs campaigns state their ads focus on affordability, though delivering that message requires substantial financial resources. Rep. Andy Biggs:Meanwhile, the Andy Biggs campaign launched its first television ad last week. "Katie Hobbs has to spend more because Arizonans have seen her in action, and they're not very impressed with her.