Jewelry retailer Chow Tai Fook has deployed more than 400 artificial intelligence agents to support more than 24,000 employees, and none of them talk to customers directly. Sales associates use the system, called AI Fook, to pull product details, check inventory and generate recommendations in seconds. Chow Tai Fook credits the shift with a gain of more than 70% in process efficiency and a sales conversion lift of up to, according to figures Microsoft reported in a retrospective on its 2026 fiscal year enterprise customers. 67% of CIOs Plan to Increase Investment in Associate-Facing AIChow Tai Fook is not an outlier. For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.