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Nasty Cookie is investing in manufacturing capacity in Malaysia as the Singapore-grown brand prepares for expansion into the Middle East and other overseas markets.
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Singapore-grown Nasty Cookie has acquired two factories in Malaysia as it builds manufacturing capacity ahead of its planned expansion into the Middle East.
The investment comes seven years after Sum started Nasty Cookie as a home-baking side project in 2018.
Sum said Nasty Cookie digitalised its operations early, helping sales increase fivefold.
Rather than prioritising rapid outlet growth, Sum said the company is focused on boosting its operating systems before expanding further.
Alongside the Malaysia food hub, Nasty Cookie plans to hold pop-up activations across Asia later this year to test demand ahead of a broader international rollout.