| BY Ricki Green |Subway has appointed trans-Tasman communications agency Tonic as its PR partner of record in Australia, expanding the agency’s existing remit with the brand in New Zealand. Under the expanded remit, Tonic will lead earned media, strategic communications and experiential campaigns for Subway Australia, helping drive brand affinity and create culturally relevant moments that connect with customers nationwide. The appointment extends a successful partnership that began in New Zealand in 2022 and now sees Tonic supporting the brand across both sides of the Tasman. Tonic Communications Managing Director Australia and New Zealand, Georgia Coleman, said the appointment reflects the strength of the relationship built between the two businesses over the past four years: “We’re incredibly proud to be expanding our partnership with Subway into Australia. As part of its continued growth in Australia, Tonic recently established a presence in Brisbane and appointed former Subway Public Relations & Corporate Social Responsibility Manager Australia and New Zealand, Amelia Oberhardt, as Media and Communications Director .