Honouring the legacy of the late Danny ‘Spud’ Frawley, the film has no dialogue to camera and no montage. Shotpro shot ‘The Message’ in a real St Kilda supporter’s home, already filled floor to ceiling with decades of memorabilia. This year is the first AFL/AFLW double-header: St Kilda and Carlton’s men’s and women’s teams play back-to-back at Marvel Stadium on Sunday 9 August, opening the 2026 NAB AFLW season. ‘The Message’ follows Shotpro Group’s membership film ‘Awaken the Demon’ for Melbourne Football Club earlier this year. : Ruby StevensCasting: Nice People St Kilda FCAna Raica – Executive General Manager, Brand, Marketing & CommunicationsEmma Aynsley – Head Of Brand & MarketingJulian Trantino – Senior Manager, Content & Creative