Aligning with Specsavers’ purpose of ensuring everyone has access to quality eye care, the campaign aims to raise awareness of the critical eye health gap facing Aboriginal and Torres Strait Islander communities. Across 15 years of partnership, Specsavers has raised more than $11 million in Australia, with the aim of raising a further $500,000 through the sale of this year’s Limited-Edition range. Atipalku’s legacy, already profound, now extends to a national campaign contributing to better eye health outcomes for Aboriginal and Torres Strait Islander peoples. This campaign is our chance to celebrate her lifelong legacy while supporting the vital work of closing the gap in eye health for Aboriginal and Torres Strait Islander communities.” It’s a perfect example of how media can do more than just build reach — it can bring a community together to support First Nations eye health and make a life-changing difference.”