Australia’s home of games culture, Fortress, believes that’s because gaming is no longer a niche interest. A creative and broadcast production agency, Fortress Creative Studio aims to help brands, publishers and rights holders win new fans through games culture. Says Chris Stewart, Head of Games Strategy & Broadcast, Fortress Creative Studio: “The team behind the work is the real story. As games culture continues to reshape entertainment, sport and youth passions, Fortress Creative Studio believes brands will increasingly need cultural credibility to drive business impact. Fortress Creative Studio provides an answer to the question of how to do this authentically.