| BY Ricki Green |Independent creative agency Cummins&Partners has continued its expansion with the appointment of Tom Willson as Head of Media, further strengthening the agency’s integrated offering and investment in strategic media capability. Willson joins Cummins&Partners from WPP, where he built extensive experience delivering media strategy and planning for leading national and international brands. He brings deep expertise across media strategy, performance, data & tech and client leadership adding significant senior capability to the agency’s growing leadership team. The appointment reflects Cummins&Partners’ continued investment in expanding its integrated services, with media playing an increasingly important role alongside strategy, creative, social, content and earned media. Willson’s appointment follows a series of strategic hires across the agency as Cummins&Partners continues to expand its capabilities and client offering across creative, media, strategy, content, social and earned media.