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Logitech ANZ launches new OOH campaign ‘Ditch the Jitters, Own the Spotlight’ via UMM
['Https', 'Campaignbrief.Com Author Ricki', 'Ricki Green']
Campaign Brief
| BY Ricki Green |Logitech ANZ and its creative PR agency partner, UMM, have launched a new out-of-home (OOH) campaign for the recently launched Spotlight 2 presenter remote, titled “Ditch the Jitters, Own the Spotlight”.
Through sleek animation, the visuals emphasise the Spotlight 2’s haptic feedback and advanced digital highlighting effects, showing how the remote helps captivate audiences and build presenter confidence.
Says Marisol Vargas, Senior Cluster Category Manager at Logitech ANZ: “Presentation nerves are universal in the business community.
This campaign was designed to stop professionals in their tracks with relatable, cringeworthy presentation moments that they need to avoid.
Logitech’s Spotlight is a tool our agency relies on, and from firsthand experience, it’s a game-changer.”