| BY Ricki Green |Award-winning sonic branding agency Smith & Western has announced the appointment of Dominic Burnham as Sonic Branding Consultant, further strengthening the agency’s strategic and creative capabilities as demand for sonic branding continues to accelerate across Australia and internationally. Burnham joins Smith & Western following six years at Resonance Sonic Branding (now integrated into global music company MassiveMusic) where he led over 40 sonic branding projects including award-winning sonic brand programs for Canva, Australian Open, BIG W and Optus. Says Nick West, Co-Founder of Smith & Western: “Dom is one of the most experienced sonic branding specialists in Australia. Says Dan Higson, Co-Founder, Smith & Western: “As Smith & Western continues to grow, we’re always looking for people who share our passion for pushing sonic branding forward. I’m excited to join a specialist team of sonic branding experts and help shape the future of sonic branding together whilst championing local market knowledge, talent and craft.”