Cloze has introduced an Open House app for its Enterprise customers that automatically captures visitor information at property showings and feeds it into the company’s customer relationship management system, aiming to simplify follow-up with prospective buyers. The app replaces traditional paper sign-in sheets with digital check-ins that create contact records, log attendance and collect visitor feedback. “An open house rarely sells the house you’re standing in. Cloze cited National Association of Realtors data showing nearly half of homebuyers attending an open house during their search. The Open House app is the first application built on Cloze’s Forge platform, which allows organizations to create custom applications by describing desired functionality in plain language rather than writing code.