Laphroaig has introduced its limited-edition single malt ‘Willem by Willem’ to global travel retail, selected by actor Willem Dafoe alongside the distillery’s senior whisky maker. Dafoe selected the ‘Willem by Willem’ spirit with Laphroaig’s senior whisky maker, Sarah Dowling. For me, when I sip ‘Willem by Willem’ I experience…you tell me. The experience will showcase ‘Willem by Willem’ through the hero bottle, point-of-sale materials, the campaign film starring Dafoe, and key visuals. Laphroaig is owned by Suntory Global Spirits, formerly Beam Suntory.