Inside Sidi’s Maser factoryHow racing, craftsmanship and repairability shape its motorcycle bootsSidi is one of those brands that has been part of motorcycling’s visual landscape for decades. Yet a visit to Sidi’s Maser premises in Italy reveals something slightly different from what many might expect. I spent some time with Sidi’s Massimiliano Mirabella at the company’s Maser headquarters to learn more about Sidi and its products. The Romanian facility has particular strengths, including the machinery and manual skills required for certain stitched motocross boots. A high-end motocross boot will draw more heavily from racing, while a touring or adventure boot will lean more heavily on consumer use, comfort and real-world wear.