Viceroy Hotels & Residences, the global luxury hospitality brand known for its design-forward, culture-led hotels, proudly announces Viceroy Park Avenue, the brand’s highly anticipated return to New York City and a flagship moment in Viceroy’s next chapter of growth and excellence. We are excited to help bring a new landmark hospitality experience to Park Avenue South.” “Viceroy Park Avenue represents an exciting milestone for our brand and a natural next step, as we continue shaping a more thoughtful, experiential approach to luxury hospitality,” said Arash Azarbarzin, CEO of Viceroy Hotels & Residences. Viceroy Park Avenue joins a growing portfolio that includes The Observatory Sun Valley, A Viceroy Resort, slated to open in Fall 2026 in Sun Valley, Idaho, bringing the brand to one of the United States’ most iconic mountain destinations. With over 15,000 square feet of dynamic spaces available for private events, Viceroy Park Avenue is poised to become a premier destination for weddings, corporate events and social gatherings.