Samsung Display is reportedly set to become the exclusive supplier of OLED panels for Apple’s first OLED MacBook Pro models. The move marks a significant win for Samsung in the battle for Apple’s premium component business. According to reports Apple has chosen Samsung’s advanced 8.6-generation OLED manufacturing process over LG Display’s older sixth-generation technology, citing its higher production efficiency and improved yields. Apple’s OLED MacBook Pro is also expected to introduce touchscreen functionality, something the company has resisted for many years in its notebook range. The reported agreement further strengthens Samsung Display’s position as the world’s leading OLED panel manufacturer and brings to the fore the increasingly important role of display technology in the premium consumer electronics market.