Instagram is returning to the “good old days” as single-photo posts surge in popularity

Instagram is returning to the “good old days” as single-photo posts surge in popularityThe next era of Instagram belongs to the brands that lean into simple and spontaneous content over information-heavy, templated noise, says social media strategist Jarrah Brailey. Brailey, the founder of Sydney-based digital marketing studio Jampacked Agency, says anyone scrolling their Instagram feed right now will see that every third or so post is a single-photo post. The social media strategist says single-photo posts are making a comeback because they are simple, easy to digest, effortless, and tell the story immediately rather than slowly. Single-photo posts are creating curiosity on Instagram feeds instead of satisfying it. Single-photo posts a stark reminder of the old days of InstagramAnnalise Lawn from Annalise Paints.