Meta founder and CEO Mark Zuckerberg is trying to sell investors on his prediction for the future — one where billions of people will have their own personal AI agents in the next five years. Google emphasized custom AI agents as a key new feature in its Search overhaul, which sparked outcry from users who felt bogged down by the constant onslaught of AI results on Google. Meta’s AI spending is likely to climb even higher, which is more of a concern at this juncture. Ultimately, he believes that the personal agents that Meta is developing will be “the foundation for our next wave of products and revenue lines in the months and years ahead.” It may be harder to get people to adopt consumer AI agents, but the road to “billions” has to start somewhere — the company can’t get there on enterprise agents alone.