By the time a North Carolina toddler turns 2, there’s a 40% chance they already have their own tablet. The first finding was immensely hopeful: 92% of North Carolina parents say reading to their children every day matters to them. Nearly four in 10 North Carolina parents told us cost is what keeps them from building a home library; among parents of color and parents without a high school diploma, it’s closer to one in two. These aren’t separate stories from the Common Sense Media numbers above — they’re the same story, showing up at North Carolina kitchen tables. Together, these efforts and others reached 70% of North Carolina parents with free children’s books in the six months prior to our survey.