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Authenticity Wins In Born To Dairy Campaign
['Pam Jahnke']
Mid-West Farm Report
Ad Age named the “Born to Dairy” campaign by Dairy Farmers of Wisconsin to its list of “13 Creative Campaigns to Know About Today.”
“What started as a marketing campaign has become a movement that has united an entire state around dairy,” said Suzanne Fanning, Chief Marketing Officer at Dairy Farmers of Wisconsin and campaign creator.
Real People Behind America’s DairylandCreators based the “Born to Dairy” campaign on a simple premise.
Wisconsin dairy farmers serve as the most compelling ambassadors for their own industry.
“This recognition isn’t just exciting because it puts Born to Dairy on a national stage,” said Andrew Christenson, Wisconsin dairy farmer, Dairy Farmers of Wisconsin board member and one of the farmers featured in the campaign.